www.crainsmanchesterbusiness.co.uk
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JUSTINE MCGUINN, MANAGING DIRECTOR DipM MCIM
Justine McGuinn started Just PR & Marketing in January 2008 and has twenty years of knowledge and contacts within the property, construction and regeneration sector. She worked her way from administrative trainee and personal assistant culminating in seven years running the in-house marketing function for a national property development company. At plc level she also worked with a team of professionals to re-brand a global construction company towards re-listing as a services company and latterly spent six years running the northern regional office of an international PR consultancy building a PR and public affairs business focused exclusively on the built environment.
In her marketing role in the development company, Justine was instrumental in formulating and/or implementing the communications around some of the UK’s landmark regeneration developments including in Manchester Barbirolli Square, the home of the Halle Orchestra, Eastlands, the site of the City of Manchester Stadium, and Hulme Regeneration. She was involved in the early positioning around pioneering joint ventures such as English Cities Fund (Amec, Legal & General and English Partnerships), ISIS Waterside Regeneration (Amec, British Waterways and Igloo Regeneration) and ICIAN (Amec and Crosby). Further a field Justine’s communications experience extends to Newcastle Quayside, Wakefield Europort and Eurocentral in Scotland.
During her time at a leading built environment communications consultancy, Justine led communications for a number of successful planning applications for Tesco, the Omega development in Warrington and Kingsway in Rochdale - both schemes breaking ground in their communications approach due to complex planning issues and CPO processes. She has also worked on pre-planning support for Cibitas Investments’ Holt Town, 85 hectares in east Manchester for residential development and key residential schemes and profile raising for Artisan Holdings in Manchester, Liverpool and Sheffield. She also led a team involved in the promotion of Warrington’s Golden Square shopping centre for Lend Lease resulting in a 95% let scheme upon completion.
In addition, Justine has represented the cities of Liverpool and Manchester at MIPIM (the international real estate exhibition) where she has assisted in running the UK press office for the event organiser, Reed Midem. She has represented Liverpool Land Development Company involved in four strategic regeneration areas around the city, initiatives for BURA in Bradford and Liverpool, communications for the Northwest Regional Development Agency’s property portfolio including Liverpool Digital (the former Marconi site) and represented the regional activities of CB Richard Ellis, the world’s largest real estate agent. She also worked with Peel Holdings for a number of years, the largest landowner in the North West of England, on its positioning and UK development promotion.
Marketing and Public Relations Track Record 1994 to 2008
Marketing and PR Management
Ashton Moss, Tameside, east Manchester Cheadle Royal, Manchester Bamber Bridge, Preston Sportcity, Manchester The Observatory, Manchester Eversheds House/Havelock Mill, Manchester Hulme Regeneration/Hulme High Street Barbirolli Square, Manchester The Circus, Manchester Quayside, Newcastle upon Tyne Walkergate, Durham Eurocentral, Scotland Wakefield Europort, West Yorkshire Castle Gate, Dudley Parklands, Birmingham The Pavillion, Thames Ditton The Guildway, Guildford Davenport Green, Cheshire Almondvale Shopping Centre, Livingston Carlton Lanes, Castleford English Cities Fund (early strategy and positioning) ISIS Waterside Regeneration (positioning within the Amec brand) Smithfield, Manchester and ICIAN (early work and positioning within the Amec brand)
PR and PR team management
Schemes Kingsway, Rochdale (for Northwest Regional Development Agency and Wilson Bowden Developments) Omega, Warrington (for English Partnerships and Miller Developments) Liverpool Digital (Northwest Regional Development Agency and Liverpool Land Development Company) Liverpool Land Development Company sites and Strategic Investment Areas (including Edge Lane, Wellington Employment Park and Estuary Commerce Park) Northwest Regional Development Agency’s strategic sites prior to going to market Golden Square Shopping Centre (Lend Lease) Holt Town Waterfront (Cibitas Investments) The Moor in Sheffield, Express Networks, Ovale and Eastside Valley in Manchester (Artisan Holdings) Lancaster University student residencies (Lancaster University/CB Richard Ellis) Various schemes in Cumbria and the North West for Tesco Property
Corporate and Positioning CB Richard Ellis Peel Holdings Aedas Architects Wilson Mason & Partners Liverpool Land Development Company Northwest Regional Development Agency Cibitas Investments Broadway Malyan Artisan Holdings Dooley Associates Norman Disney & Young BBP Regeneration
MIPIM (international real estate exhibition held annually in Cannes) and one-off assignments As listed above, plus The City of Manchester The City of Liverpool Unity Liverpool/Rumford Investments Warrington Borough Council United Utilities Hammonds Alford Hall Monaghan Morris British Urban Regeneration Association
Tesco Liverpool & Manchester Property Forum Northern Regeneration Summit
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Lyn Fenton - Regeneration Consultant and former Chief Executive of Ancoats Urban Regeneration Company |
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